ICE 2024 Consumer Protection Zone supporters move closer to £40,000 charity target

Industry-leading brands at the forefront of promoting safer gambling have pledged to donate a total of £31,000 as part of their support for the Consumer Protection Zone (CPZ) at ICE 2024.

The sum, which will be donated to a safer gambling charity, revealed during the donation ceremony on the first day of ICE London, was raised with the help of Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech. In total, CPZ supporters have raised £228,000 over the last four years.

Image: Ewa Bakun, Director of Industry Insights and Engagement, Clarion Gaming

Underlining the importance and development of the CPZ, Ewa Bakun, Director of Industry Insights and Engagement at Clarion Gaming said: “I am extremely proud that ICE was the first industry event to capture the central importance of safer gambling and to include a dedicated zone in a prominent position in the exhibition space. CPZ supporters continue their wonderful fundraising on behalf of safer gambling charities and we are getting closer to our target of £40,000 and in the meantime we bid farewell to London in style ahead of our move to the 2025 in Barcelona”.

He added: “Since its launch in 2018, the CPZ has grown in both size and status to the point that post-show research has confirmed it as the most popular ICE feature among show visitors. The 2024 edition of the Consumer Protection Zone includes 20 stands showcasing technology and solution providers alongside leading safer gambling sector charities.

“The Consumer Protection Zone represents the meeting point for discussions on advances in the areas of player and industry sustainability, attracting operators, regulators, academics, charities and providers of solutions, products and technologies, all with a vision shared to make gambling safer. This year’s CPZ will have a strong focus on effective player interactions and the development of a sustainable game where player health is seen as a commercial prerogative.”

Lisa O’Connor, Head of Safer Gambling Strategy at Flutter UK&I added: “ICE’s Consumer Protection Zone is a fantastic place to learn, share insights and develop networks in the safer gambling space. It’s so important to have forums like this to continue discussions among all stakeholders on how we push and innovate to create the safest experiences possible for our customers.”

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