EveryMatrix appoints Bobbu Longhurst as the company’s GCCO

EveryMatrix, a leading provider of software, solutions, content and services to casinos, sportsbooks and associated operators, has appointed Bobby Longhurst Group Chief Commercial Officer (GCCO). The event precedes this year’s International Casino Exhibition (ICE).

Ensuring business vitality:

Appointment of Longhurst as GCCO of the company follows his previous commitment at SportingTech, where he held the position of CEO. Longhurst now joins EveryMatrix assume responsibility for the company’s commercial strategy. The GCCO will then take care of it account management, sales and marketing collaborate with other business divisions to further improve the viability of the company’s global operations. Taking into account that the group has 850 employees spread between 12 countries serve more than 300 customers Globally, the appointment represents an act of honor for the new GCCO but also implies a significant responsibility for Longhurst.

Expertise and experience:

However, he seems to be the new manager of the group well equipped for future maintenance efforts EveryMatrixyour marketing and sales operations are on the safe side. With more than 20 years of industry knowledge, Longhurst’s strategic intuition his skills combined with hers executive leadership experience within major iGaming providers such as SportingTech (Managing Director), Pronet Gaming (CCO) e SBTech (Commercial Director) to strengthen his skills. Longhurst focused on commercial areas become a reliable decision maker when it comes to revenue growth, team management, process improvements AND new business developments.

Seamless transition:

Bobby Longhurst will take over the GCCO position from the co-founder Stian Hornletten who will become the CEO of of the company Games division on February 1, 2024. The company’s partners and customers will have the opportunity to meet the new executives already at ICE 2024 which will be held in London from 6 to 8 February 2024.

Ebbe Groes, CEO of the EveryMatrix group, reportedly She said: “EveryMatrix is ​​on an accelerated growth path, so to realize the huge plans we have for 2024 and beyond, we continually look to invest in the best talent the industry has to offer. Bobby is a highly respected and well-known individual within iGaming with extensive business, product and strategic experience and knowledge who will provide us with even greater firepower to expand our reach into new and existing verticals, global markets and technologies . I would like to welcome him and wish him well as we embark on an exciting chapter in EveryMatrix.

Bobby Longhurst, CCO, EveryMatrixShe said: “Joining EveryMatrix at this stage of growth is something I’ve really wanted to do and I’m happy to be on board. There are huge opportunities on the horizon across all our core business units and products in both established and new markets such as Latin America and particularly within our turnkey platform offering following the success that the company has had in recent years. I look forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”

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